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Your nemesis is...well, to put it easily are all the artists you like

They are also all the web sites out there that have your music interest as a main topic.

Pretty daunting stuff isn't it? Yes and no really. Yes, because you have some work to do, and no, in that with the right amount of work you will become their nemesis.


For Example:

I have looked up dance+music, I like it, so I want to know who is head honcho, who is number one in Google, and found (at the time of writing) the top web site is called

http://dancemusic.about.com/

This site has a lot of

useful information reviews
articles
they offer a free newsletter
they offer a "whats hot, whats not" section.
If I read down the page the text is just littered with "Dance music" references,
Thre is a picture of one of the DJs (heightening credibility and making me believe in the site- that there is a face behind the words- all paper book authors do it).


Note. Adding a professional picture increases credibility, and trust. When you're selling a service or a piece of your work you ARE the product. So establishing your credibility - essentially establishing your value - is critical to closing the sale - you need to establish the value of YOU providing this service.


The web address is the same as to what I have put into the search engine. This is a good ploy, as it heightens the search engine placement. Same content, same domain name- the search engine thinks- bingo.

The site has some nice articles, but could I host them on my site if I link the author, or even, could I use these articles to further my knowledge, and then write articles myself?

Don't worry about collecting information to write articles. In the scientific world and paper reference books there are references to other articles, and to other authors. There are usually pages of bibliography references where the author has read a book and then explained the information in their own words. As long as you don't copy word for word (which is classed as plagiarism), then you are ok, so add you own spin to the words.

Could this site be a partner? Could they help me out? Now, what I will write is that this site could be a site to review my music. I could even send them notices about my music, special events that I will hold. It could also be used for me to link to, or even if I ask nicely, for them to link to me (an exchange).

All the nemesis sites that you collect have this potential. They could advertise your site for you, with links, with articles that you write and then give to them (remembering to place a link at the bottom of your article with your name and web site address). If you release a CD or track then offer it to them to review.

The best thing about your nemesis sites is that they will advertise your articles, or CDs for you, it is in their interest to do so. They are hungry for news, for enlightening articles. This then gives their loyal traffic more reasons to return to them. So let them have your articles. Let them use their high traffic, high status in Google.

Also, you advertise the fact that your articles have been published in x web site, or tracks reviewed by x web site (giving a link so people can check for themselves, keeping the link updated). Include a slice of quotation from the review (a really good part) with the relevant author's name and links as well- remember this will soar your credibility- guaranteed. Films have used this idea for ages and it works like a charm. How many times have you seen on the posters "Amazing" or "Astounding" then the film critics name or magazine.


Note. Half of these web sites need fresh new articles, or music tracks to attract the repeat customer. Where would mp3.com be without people sending in their tracks on a regular basis? To tell you the "in secret", most articles are rehashed old ones that get churned out every year, stating the same information but in a different way. It is a huge marketing technique that works! Why? Because the information given never changes (how can it), and you don't spend huge amounts of time or energy thinking up new topics-just a 15 minute rewrite.

On the main text that is all what is spoken about, dance music, dance artists, nothing else. They are the highest rating, so use them. It is swings and roundabouts, somewhere on your site you will have their web address, and yours on theirs.


Another example.

http://www.juno.co.uk

Second placing on Google.

If we have a look on the site, it is filled with a lot of information, some of which in my opinion is very "in your face" and same colour- you have to search the spiel, it is not laid out easily, logically, or user-friendly. Admittedly it is a dance music store but they do cover a lot of topics, and have a newsletter link. It would be pleasing to see a chart, artists links, or even link through charts- the top downloads.

This is probably the best thing about looking at other peoples pages, you are going onto the site as a customer, and you can list negative comments as well as positives. The best thing about this site is that it gives you an on-the-edge look as which artists and CDs are coming out soon.

Review the main sites of relevance in the first 2 pages of Google and your favourite artists' pages. Then give yourself a task to do every few months or so: 1) Check on the sites that you have reviewed, and 2) has their ranking within the search engine changed- are there new sites to review?


To Do:

Sign up to newsletters, they will have plenty of forthcoming information, so you can keep up-to-date on the industry. Magazine newsletters are great as well. You could even prepare your site with information on certain artists if you know their new eagerly awaited single is coming out. Spend time going to magazine sites, industry labels, and keep in check with newsletters. Some CDs have slips of paper asking "do you want to find out about future releases from this or other artists from us?" Sign up and let them deliver the information to you. Store all the information in folders under proper headings, and usually you can compile an article using the information gained- all for free.

In one DJ magazine, they had what music styles and fillers they want gone in one year and what they would like to see in another. This could easily be compiled into, "10 of the best, and 10 of the rest" article. Then this article can be distributed to increase your web-presence.


Now we have generally covered our nemesis sites, but how do our favourite artists make their music?

We have got a list of our favourite artists, because we searched through their web sites, but we want a similar style to them don't we. But, we don't want to sound the same as them, no, what we want to do is create similar styles. Now a respected artist said in an interview (I wont reveal the name of the artist)

The best track comes from all your favourite artists. The beat from one, the base from another, a lead from another, and so on.

You get the best from both worlds, tried and trusted specific make-ups from songs- that have been successful.

Pete Waterman (of Stock, Atkin and Waterman fame) and the Beatles were alleged to have used the best points of classical pieces and interwove them into their songs. Remember how we were going to write articles by using other peoples, adding our twist on the article then re-writing the article in our own words? Well the same if for music.

Robert Miles's Children song was a hit. After that song came about that bass line was in all dance tracks and it is still being used today (why knock a tried and trusted formula?). Before that song, people were still using that base line, but not exclusively, they disguised it. Robert put his twist on the subject, made it prominent with a kick drum following it, and it was a dance smash. Now, people use the base line as a lead using the similar style as Robert, or using a different instrument as a base line- usually a Roland 303 base with filters.


This leads us on to finding the best hooks, the right loops, and the favourite techniques that our artists are using today. Click here onto the next part of this guide.