What Happens When Someone Actually Studies The Effects Of Blogs On Your Music Sales
A NYU study showed that Blogs actually increased sales...drastically. This study occurred from Jan 07 to Feb 07. It is important to note that it was done over one month!
They tracked 108 albums sales. They compared people who did nothing and promoted their albums normally (this would be the base line) with people who promoted using blogs and MySpace.
The results were quite shocking.
They found that people who had MySpace friends and did promotion between them increased sales. However the amount of friends that you do have does matter however, they found one other little thing.
MySpace was good, but blogging was much better.
If the album they were talking about was released by a major label, sales increased by 5 times.
If there were about 40 posts, then sales jumped by 3 times. However, if there were over 250 posts, then sales jumped up 6 times.
Now this is hugely significant especially about the power of "word of mouth".
Online chatter that is free seems to create a better sales pitch or a better advertisement than the traditional blatant advertisement method.
Something to think about. We have to think about the type of blogs that were used, but I would suggest that they must have been very relevant (i.e. to specific genre) and the post must have been in a promotional area or the writer must already have been known to the blog.
One just has to look at the whole issue and see that it is astoundingly easy for a "non label" musician to do exactly the same as their labelled counterparts. I would assume though that time is the main problem. However, fo the indi musician who should already be blogging and MySpace friend making then this shouldn't be much of a problem.
I know that you are screaming out about blogs and have I got any tips for you. Well I have :)
Here are just a few tips to increase subscribers and have a cool blog:
1: Make sure that your blog is updated and relevant. Seems obvious, but people seem to use a blog just for advertisement. Forget that notion. It needs to be updated a least twice a week. Not too many times as people just won't have time to read all your text.
2: Link your blog to your website and tell people about it in your newsletter (you do have a newsletter right?). Also use ping services (go into Google and type in Blog ping) after each post. Make sure that people can bookmark your blog as well. There are many services on the net that allow you to place code on your blog to subscribe via RSS and to bookmark.
3: Too many words are just plain boring. Add graphics and video. This just makes your blog seem...more professional and also subconsciously increases your knowledge.
4: Promote your blog like you would your site. Post into blog directories, make and post articles and include a link back to your blog. Relevantly comment on other peoples blogs, including a link back to your site.
5: Make your blog keyword friendly. Your main keyword/ tags should be in the headline and like an hourglass throughout your text (more at the top, little in the middle, more at the bottom). Oh, and make sure that you have a hyperlink with your keyword.
Remember though that a blog is a build up mechanism. One post won't bring you legions of fans but regular posts over time will get people alerted to your presence. You need to turn a stranger into a listener and then into a friend.
Just remember that people are giving you their time, so reward them with good content. This is so as well on MySpace, make sure that your friends are given what they signed up to: information about you and your group not just constant advertisements.
I have found and reviewed an influencial information source on how to create download surges and moniterising your blog. It can be found here: Blogs, Cash And Traffic
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